Charlotte BouillotCo-branding, Co-marketing, Co-creation: what’s the difference?Jun 9, 2021Jun 9, 2021
Charlotte BouillotBrand Strategy EssentialsA brand strategy can be defined as a plan of action to influence and anticipate certain events in order to achieve a set goal.May 25, 2021May 25, 2021
Charlotte BouillotThe importance of strategic design for brandsMost times, designers and agencies spend time convincing stakeholders or clients that they can create so much more than just good-looking…Apr 8, 2021Apr 8, 2021
Charlotte BouillotThe rise of purpose-driven brandsBrand purpose is the ‘Why’ behind what brands do. It’s all the convictions that drive a company and creates the link between its brand…Mar 25, 2021Mar 25, 2021
Charlotte BouillotThe future of Sensory BrandingThe more we dive into the art of branding, the more we’ll see that a brand is a complete sensory experience.Mar 18, 2021Mar 18, 2021
Charlotte BouillotBrand, Branding, Brand IdentityThere are a few misconceptions about the words brand, branding, and brand identity. These 3 terms are frequently considered identical and…Mar 11, 2021Mar 11, 2021
Charlotte BouillotBranding vs MarketingI’m often asked what is the difference between branding and marketing?Mar 4, 2021Mar 4, 2021
