Charlotte BouillotCo-branding, Co-marketing, Co-creation: what’s the difference?5 min read·Jun 9, 2021----
Charlotte BouillotBrand Strategy EssentialsA brand strategy can be defined as a plan of action to influence and anticipate certain events in order to achieve a set goal.6 min read·May 25, 2021----
Charlotte BouillotThe importance of strategic design for brandsMost times, designers and agencies spend time convincing stakeholders or clients that they can create so much more than just good-looking…3 min read·Apr 8, 2021----
Charlotte BouillotThe rise of purpose-driven brandsBrand purpose is the ‘Why’ behind what brands do. It’s all the convictions that drive a company and creates the link between its brand…4 min read·Mar 25, 2021----
Charlotte BouillotThe future of Sensory BrandingThe more we dive into the art of branding, the more we’ll see that a brand is a complete sensory experience.6 min read·Mar 18, 2021----
Charlotte BouillotBrand, Branding, Brand IdentityThere are a few misconceptions about the words brand, branding, and brand identity. These 3 terms are frequently considered identical and…5 min read·Mar 11, 2021----
Charlotte BouillotBranding vs MarketingI’m often asked what is the difference between branding and marketing?3 min read·Mar 4, 2021----